About Us
Our Team
From The Ground Up
In the spring semester of their UI/UX design course at John Bryce, Aviv and Ido found themselves paired on a rapid-fire prototype challenge. Late nights spent iterating wireframes turned into deep conversations about the power of design to connect people. Aviv—then exploring the emotional depth of color and form—introduced Ido to the idea that interfaces can evoke feelings as much as they solve problems. Ido, constantly driven by data and user behavior, showed Aviv how empathy can be measured and refined.
A Bond Forged in Pixels and Prototypes
Their collaboration quickly grew beyond classroom assignments. Over coffee breaks, they dissected their favorite apps, debated the ethics of dark patterns, and dreamed of founding a studio that balanced artistry with accessibility. Ido’s structured mind kept projects on track; Aviv’s flair pushed designs to the edge of innovation. Together, they discovered that when strategy and storytelling align, the result can transform a user’s experience from mundane to memorable.
Useful Link
Contact Info
- Tel Aviv - Israel
- [email protected]
- +972548029320